In 2025, Iberostar Group has been included in the prestigious
TIME100 list of the world’s
100 most influential companies.
This is a milestone not just for the company, but for the entire tourism sector: Iberostar is the only Spanish company and the only travel brand featured in this year’s ranking.
This recognition —in the Leaders category— highlights Iberostar’s positive impact, transformative ambition, and firm commitment to sustainability, driven by its responsible business model. It’s a way of doing tourism that balances profitability with care for the planet and people’s well-being. A model that sets an example both inside and outside the industry.
One of the pillars behind this recognition is the Group’s transformative approach through its pioneering Wave of Change movement—an initiative that reflects a holistic vision of responsible tourism. Some of the key components of this model include:
Through action in destinations like the Caribbean and the Mediterranean
Such as mangroves, reefs, and dunes
With 100% responsibly sourced seafood by 2025
And improved energy use to move toward a circular hotel experience
Through support for local communities, inclusion, and enriching workplaces
Being featured in
TIME100 is more than just a distinction—it’s a call to action for all industry professionals to stand behind a more equitable and sustainable approach to tourism. And through Iberostar Agents, this vision becomes even more powerful.
Whether you’re helping your clients find responsible destinations or curating travel experiences with real positive impact, this recognition is a guarantee:
choosing Iberostar means choosing the future.
