At JOIA Aruba by Iberostar, sustainability is woven into every corner of the resort. The latest example is the launch of Shoco Boulevard, a protected natural corridor that forms part of Aruba’s ambitious National Shoco Conservation Plan, in collaboration with the Aruba Birdlife Conservation (ABC) organization. This dedicated space was created to protect the island’s iconic native owl – the shoco – and gives guests a rare chance to observe it in its natural habitat.
Shoco Boulevard offers an emotional and educational experience that connects visitors with Aruba's rich biodiversity. It is complemented by Aula di Lama, a new interpretive center designed to raise environmental awareness among children, NGOs, and local schools.
But behind this project lies an even more touching story: that of Shon Shoco Pirata, a rehabilitated owl who, after recovering from an accident, chose JOIA Aruba as his home. His journey inspired the creation of a safe heaven – not just for him, but for future generations of shocos.
This initiative reflects Iberostar’s strong commitment to the global Wave of Change movement, demonstrating that tourism can go hand in hand with environmental respect and conservation.
As an Iberostar travel advisor, you can leverage the competitive edge of a luxury resort with a meaningful story – one that sparks empathy through Shon Shoco Pirata and offers a unique, educational experience for families, schools, and travelers with an interest in sustainability.
JOIA Aruba by Iberostar is much more than a luxury beachfront experience – it’s a destination that inspires, educates, and stays with your clients long after they return home.
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