Sandra Farreró, the innovative Chief Brand Officer at Iberostar Hotels and Resorts explores the travel trends that are shaping the industry, including the surge in multi-generational trips and the growing preference for sustainable and health-focused holidays. Sandra unveils Iberostar’s new brand segmentations —Waves, Selection, and JOIA by Iberostar—and how these categories are designed to meet the diverse needs of their guests, from families at different life stages to lovers of fine dining experiences.
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