● Located in the vicinity of the Albufera Natural Park in Majorca on the beachfront of the award-winning Playa de Muro, Iberostar Hotels & Resorts brings its Caribbean all-inclusive resort concept to Europe for the first time, a transformational project built on its solid and ambitious sustainability principles and employing 400+ people in Majorca.
● The Iberostar Selection Albufera resort opens with electrified kitchens and energy from renewable sources, aligned with Iberostar's ambitious roadmap towards decarbonization by 2030, 20 years ahead of the industry's commitment.
● This new resort in Majorca is a pioneer for its sustainability policies, focusing on zero waste hotels, positive and conscious tourism, and responsible cuisine.

The sustainable family resort with a Mediterranean essence opened its doors this month, introducing the highly anticipated all-inclusive model to Spain, which the hotel group has been operating successfully in the Caribbean for over 30 years. The opening of this property created over 400 jobs in Palma de Majorca and reinforces Iberostar’s steadfast commitment to exceptional quality and service.

Located in the north of Majorca on the seafront of the award-winning Playa de Muro (recognized as one of the best beaches on the island), the resort is a new product based on the demanding sustainability criteria that Iberostar promotes across all of its operations and hotels around the world. The complex is the result of the complete transformation of two of the company's emblematic hotels in the Bay of Alcudia: Iberostar Selection Albufera Park and Iberostar Selection Albufera Playa. The refurbishment transforms the two hotels into a pioneering and unique sustainable resort in Spain, with decor inspired by the surrounding flora and fauna of the Albufera Natural Park, providing high environmental value due to its privileged location.

"In this unique project we have taken into account the opinions of many of our customers who have returned year after year to spend their holidays at this resort in Majorca. During the renovation process, which involved a large volume of local suppliers, we have reused, donated, and recycled the materials and waste generated, aligned with Iberostar’s circular economy principles that ensure the sustainability of our operations. With this transformation, we hope to satisfy guests seeking a complete holiday experience while meeting the highest quality standards,” stated Fernando García, Chief Resources Officer at the Iberostar Group.

The Iberostar Selection Albufera resort has installed solar panels on its roofs, harnessing renewable energy sources to reduce CO2 emissions, aligning with Iberostar's ambitious roadmap towards decarbonization by 2030. Additionally, one of the resort’s buffets has replaced gas for electricity by installing induction hobs. Moreover, its facilities have been renovated using recycled and environmentally friendly materials. The company also opted for native plant species to minimise water use and implemented an innovative AI-based food control system to help reduce waste.