● The agreement aims to contribute to the social and economic development of the local communities where Iberostar is present by 2030.
● 36 community-based tourism projects will be implemented in the coming years, providing more than 955,000 potential travelers with community tourism experiences, involving 35 communities and
improving over 13,000 lives.
● The first three projects have already been implemented in Mexico and the Dominican Republic and the hotel company plans to expand this initiative to the rest of the destinations where it operates throughout this decade.

Iberostar Group, through the Iberostar Foundation has joined forces with Planeterra, an impact-driven non-profit using tourism to uplift communities, launching an ambitious program to promote community tourism initiatives at destinations where the Spanish hotel group is present, in order to boost the social and economic development of the local communities in which it operates and protect their ecosystems.

Through this partnership, Iberostar and Planeterra have set themselves ambitious goals: to provide more than 955,000 potential travelers with community tourism experiences, involve 35 communities, improve over 13,000 lives and implement 36 projects in the coming years.

This initiative, which establishes Iberostar as an international leader in responsible tourism for its care of the environment and people, has been piloted in Mexico and the Dominican Republic where Iberostar has 18 hotels and resorts. Iberostar Group plans to extend this pioneering project to all regions where Iberostar hotels are present by 2030.

According to Alejandro Borrás, Head of the Iberostar Foundation, "as part of our commitment to generate a positive impact on the lives of people and their environment through responsible tourism, it is essential to support and involve local communities, making them active participants and thus contribute to improving the living conditions of the people who are part of them. In this way, the alliance with Planeterra allows us to contribute to their empowerment and integrate them into the value chain of the tourism sector."

"This partnership with Iberostar is a shining example that inspires the entire travel and hospitality industry", said Jamie Sweeting, President of Planeterra. "While major hotel chains have yet to embrace the integration of local communities, this project stands out for its true impact. With the potential to replicate this model across 16 countries and 100 hotel properties, Iberostar has the power to transform countless communities. Just imagine the extraordinary positive impact that could be achieved if other hotel chains were to follow and adopt this transformative approach."