Iberostar, a leading family-owned Spanish hotel chain renowned for its commitment to responsible tourism, unveils plans for its first hotel in Aruba – JOIA Aruba by Iberostar. Nestled on Eagle Beach, one of the most beautiful beaches in the world, the property is conveniently located just 15 minutes from the Queen Beatrix International Airport, 10 minutes from downtown Oranjestad, and six minutes from the shopping area of Palm Beach. This exclusive luxury resort aims to redefine the island experience with its premium service, quality and commitment to sustainability.

Set to welcome guests late 2024, the JOIA Aruba by Iberostar stands as a five-star haven featuring 240 suites with breathtaking views as the U-shaped architectural jewel was strategically designed to showcase Eagle Beach.

The property is designed to appeal to guests of all ages and intends to serve as an attractive option for weddings, honeymoons, special occasions and family getaways. Guests at the JOIA Aruba by Iberostar will be able to indulge, concierge service, as well as butler service and select rooms with swim-up features and jacuzzis in the terrace. The property also features a state-of-the-art 10K+ square foot Convention Center, a spacious spa, a casino, and a fully equipped Fit & Fun gym. Moreover, golf enthusiasts can enjoy Iberostar’s Tierra del Sol championship Golf Course, featuring 18 holes and breathtaking views of the Caribbean sea and recently recognized with USA Today’s 2024 10 Best Readers’ Choice Award for Best Caribbean Golf Course. 

True to Iberostar's culinary reputation, the resort will offer three main dining options, including a buffet-style restaurant and two themed restaurants specializing in Caribbean cuisine and open fire cooking for meats and seafood. Furthermore, the hotel features a terrace bar where guests can enjoy the spectacular sunsets of Aruba.

The hotel, which will open as 100% electric, was developed using passive design principles to enhance energy efficiency, collaborating with international and local construction teams to reduce environmental impact. Following Iberostar's commitment to sustainability, the hotel will also implement lower-impact operations, progressive waste management techniques, with efficient energy management to minimize emissions, aligning towards its decarbonization goal.

The contemporary coastal interior design and the striking exteriors are inspired by the vibrant colors of Aruba´s marine life and Iberostar´s passion for the oceans. Hues of greens, turquoise and earthy tones have been expertly combined to convey a feeling of luxurious island living. The interior of the property features many locally inspired design elements, including a Divi-Divi tree sculpture in the main lobby, manta ray skin design in the swimming pool, and custom artwork and installations. The exterior of the building was inspired by the scales of the parrotfish, the hero of the coral reef that cleans away the algae. Reflecting Iberostar’s commitment to responsible tourism, the resort has integrated lower-impact features and sustainable elements into its design and operations.